2015 Mazda MX-5 notches up over 21,000 expressions of interest in Australia
The upcoming fourth-generation Mazda MX-5 doesn’t launch here until August, but that hasn’t stopped over 21,000 prospective buyers registering their expressions of interest in the new roadster.
In a third marketing ploy designed to create hype around the all-new model, Mazda Australia has received more than 52,000 entries to win a new MX-5.
Mazda MX-5 3
Australia will join the UK as the only two countries in a global market that will offer its MX-5 customers the choice between two petrol engines – a 96kW/150Nm 1.5-litre and 118kW/200Nm 2.0-litre unit.
The US is taking only the 2.0-litre variant, while Japan will offer just the 1.5-litre car.
Mazda Australia’s marketing director, Alastair Doak, feels it’s important to offer both engines in this market given the MX-5’s history in this country.
“It’s like anything, we always try and maximise our range and let the customers decide what car they want to buy.
Obviously, we’ve only had a 2.0-litre engine in the MX-5 for years and years, so it would be a bold move to ignore that”, he said.
Mazda MX-5 2
“We have a very loyal customer base who are 2.0-litre owners, so we thought it was important to give them a like-for-like opportunity with the new generation car.
That said, I’d be hopeful that even they, would at least give the 1.5-litre a go, because it’s a fantastic combination for any driver to experience”, he added.
Australia will launch the MX-5 locally in August with just the 1.5-litre version, with the more powerful version joining the line-up several months after.
Mazda MX-5 8
According to Doak, the sales split between the two powertrains is difficult to predict, but says it should lean towards the smaller engine.
“It’s a bit of a leap of faith, but we’re saying 60/40 in favour of the 1.5-litre powered car. We’ll certainly order to that mix to begin, but that’s just for the first month or two”, he told CarAdvice.
The all-new Mazda MX-5 mated to a standard six-speed manual (a six-speed auto will also be offered that will likely add $2000), will cost from $31,990 plus on-roads, making it more than $15,000 cheaper than its predecessor, which was priced from $47,280.
It also makes the new 1.5-litre model just $2000 more than the original NA-generation that launched here 26 years ago.
The cost for the MX-5 2.0-litre version, along with full pricing and specifications, will be announced closer to the local launch.