In recent years, Mazda has redesigned nearly its entire lineup of vehicles, giving them a fresh look through the KODO design language, and a range of fuel-efficient SkyActiv engines. However, the CX-9 SUV has soldiered on virtually unchanged since 2006, remaining the only survivor of Mazda’s partnership with Ford . That may change soon, as Mazda has just announced it will introduce a new concept car at the 2015 Frankfurt Motor Show that looks a lot like a full-size SUV.
Dubbed Koeru, which is Japanese for “exceed” or “go beyond,” the concept is described as the brand’s “latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value.” Unfortunately, no other details are given save for the fact that it will feature an evolution of the KODO – Soul of Motion design, but the early rendering that comes with the brief press release depicts a crossover that’s significantly bigger than the 2016 Mazda CX-5 . With the unsuccessful CX-7 having been discontinued in 2012, this concept can only preview the second-generation CX-9.
Keep reading to find out more about it and stay tuned for more details on September 15th as the Frankfurt Motor Show opens its doors.
The first thing that catches the eye in this sketch is the KODO-styled front end with the massive, shield-shape grille and muscular front fenders. Just ignore the conceptual lines and you’ll see the same familiar design adorning the CX-3 and CX-5 crossovers. Although the vehicle has no quarter windows and sports a sleek, coupe-like roof, the stretch between the large wheels and the ride height are proof that this is a full-size crossover. Of course, the actual concept will likely ride on smaller wheels and feature a slightly higher roof, but we won’t find out more until it breaks cover in Germany next month.
There’s no word as to what we will find inside the Koeru, but I expect the crossover to showcase a slightly futuristic cabin with details we might not see in a production Mazda for a few years. However, it should also display a number of features that will make it into the next-generation CX-9 with mild alterations, including the dashboard and the center stack.
There’s no word as to what engine the Koeru will showcase in Frankfurt, but the 2.5-liter four-cylinder seems like the best choice here given the size of the vehicle. I wouldn’t be surprised to see an uprated version of the 2.5-liter — Car and Driver reports that the next CX-9 could get the same turbo-four as the upcoming 2016 Mazda3 MPS — but we won’t know for sure until Europe’s last major auto show for 2015 begins.
There’s too little info to draw a proper conclusion here, but looking at previous Mazda models, a new vehicle sporting the brand’s KODO design is excellent news. Also, the fact that this concept may signal that Mazda wants to climb another step toward the premium market makes me anxious to see what the Koeru has in store. Finally, it will provide us with a glimpse at what the next-generation CX-9 may look like.
- Sporty design
- Likely previews the next CX-9 SUV
- Yet another Mazda to use the KODO design, yay!
- No actual details
- Unknown drivetrain
In a world premiere at the 66th 2015 Frankfurt International Motor Show (IAA), Mazda will reveal the Mazda Koeru, a new crossover SUV concept that makes a bold statement in an increasingly popular and competitive segment.
Koeru, Japanese for “exceed” or “go beyond”, is a fitting name for Mazda’s latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value.
With its formidable KODO – Soul of Motion design, the Koeru expresses the power and vitality of a predator along with a unique level of refined dignity. The full line-up of Mazda’s latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda’s patented driving fun.
The carmaker will also display its new-generation model line-up in Frankfurt. Highlights include an all-new Mazda MX-5 complete with accessories as well as several SKYACTIV powertrains. Mazda’s press conference takes place at 13:45 (hall 9.0, B16) on 15 September, the first of two press days. The IAA is open to the public from 17-27 September.