2017 Mazda MX-5 Miata RF Launch Edition Preorders Open Now if You’re Special

Loyal Mazda customers can now place a preorder on the 2017 Mazda MX-5 Miata RF Launch Edition.

Priced from $34,685 including destination, the 2017 Mazda MX-5 Miata RF Launch Edition is currently available to those that received an invitation from Mazda with a personalized code to use on a website. Those select people will have a limited window of time to preorder one of the 1,000 MX-5 RF Launch Edition sports cars and will need to place a $500 refundable deposit in addition to selecting their dealer of choice to complete the transaction.

For those wanting a six-speed automatic transmission, they will have to fork over $1,075 additional. Delivery of the 2017 Mazda MX-5 Miata RF Launch Edition starts February 2017 and will continue through the spring.

Buyers of the RF Launch Edition will also receive a custom-designed, serialized 42mm Tourneau watch. The special model features a Machine Gray Metallic paint color and is based on the Grand Touring trim level. Both the Auburn Nappa leather and black roof are exclusive to the Launch Edition and will also include bespoke doorsill plates and Advanced Keyless Entry.

“After a tremendously positive response to our global reveal of the 2017 Mazda MX-5 Miata RF, we knew we had to do something unique for the MX-5 RF Launch Edition,” said Robert Davis, senior VP, U.S. Operations, MNAO. “Exclusive access to the presale is a way we can offer something special to our most loyal customers who can’t wait to get behind the wheel of one of the most anticipated vehicles in Mazda history.”

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