Mazda has announced a new design for its dealerships.
Mazda is calling its all-new dealership design “Retail Evolution,” which will feature an open concept floorplan packed with natural materials resulting in a more upscale atmosphere. The Japanese automaker hopes that the wide open dealership will offer a new level of business transparency and the first dealership to be built from the ground up with the standard is Mazda of Everett in Seattle, Washington.
To help provide dealers with strong curb appeal, the dealerships will feature premium black, clean white and chrome Mazda signage. Inside the showroom is a focus on warm, raw-material tones of wood and metal while there will be a liberal use of glass, giving customers a transparent view into the dealership’s operations. There will also be a recharged Mazda Lounge that has multiple-device charging stations and access to free WiFi.
The new design for the dealerships will have three different tiers and the company will work with each individual dealership to determine which tier is ideal for them.
“After working closely with Jerry McCann, the general manager and dealer principal of Mazda of Everett, we are thrilled to finally reveal this new Retail Evolution experience,” said Jim O’Sullivan, president and CEO for Mazda North American Operations. “I’m confident it will be well received by Jerry’s staff working in the store every day, as well as customers looking to purchase or lease a new or used Mazda.”