Is Mazda Messing Up By Not Building A Mazdaspeed3?

Mazda‘s too “mature” for performance cars.

Few brands have the same loyal following as Mazda and for good reason. The Japanese automaker has always made affordable, sporty and fun-to-drive cars when other brands are stuck on putting mundane machines on the road. While the Mazda MX-5 Miata has been a love it or hate it kind of thing, the automaker won over enthusiasts with a practical side with the Mazdaspeed3 and Mazdaspeed6. The world has been patiently waiting for Mazda to come out with new iterations of the cars and it looks like everyone will have to wait a bit longer.

Is Mazda Messing Up By Not Building A Mazdaspeed3?

A recent report from Australia’s Motoring reveals that Mazda’s CEO of North American Operations, Masahiro Moro, has no interest in Mazdaspeed cars at the moment. If Mazda had a good reason for not wanting to build high-performance cars, we would understand. But the real reason as to why Mazda doesn’t want to build performance vehicles is because the turbocharged models were “childish.” We can’t help but think that Mazda has lost its mind and is missing out on a great opportunity. The Ford Focus RS, Volkswagen Golf R and Honda Civic Type R have showed us that there is a large market for high-performance hatchbacks.

Is Mazda Messing Up By Not Building A Mazdaspeed3?

And if that wasn’t bad enough, Mazda had a plan to show off a third-gen Mazdaspeed concept at the 2015 Frankfurt Motor Show, but opted to preview the China-only CX-4 crossover instead. If any other automaker did this, we wouldn’t care, but Mazda isn’t like any other brand and has always put enthusiasts first. The move to turn Mazda into a profit-first, upscale brand will surely be met with a lot of strong opposition and is a mistake. The world may be hot for SUVs and crossovers right now but the trend for larger vehicles will surely come to an end soon and having China dictate sales will end in a bad way. From where I’m sitting, two or even one Mazdaspeed model sold globally would do much better than one half-cooked crossover in China.

Is Mazda Messing Up By Not Building A Mazdaspeed3?

Is Mazda Messing Up By Not Building A Mazdaspeed3?

This isn’t the first time we’ve seen an automaker put a great concept aside for a China-only car and it probably won’t be the last. There is, however, some good news as Moro believes that the Mazdaspeed variants will return with the next generation of sedans. Mazda’s plan to make money before putting out cars that are enjoyable and fun to drive is a trend that has infected the entire automotive industry. How long will automakers continue to let China’s specific tastes ruin cars for the rest of the world?

Is Mazda Messing Up By Not Building A Mazdaspeed3?

Is Mazda Messing Up By Not Building A Mazdaspeed3?

Is Mazda Messing Up By Not Building A Mazdaspeed3?

Is Mazda Messing Up By Not Building A Mazdaspeed3?

Is Mazda Messing Up By Not Building A Mazdaspeed3?

1 Comment

  1. I feel Mazda is missing out on building the Mazda Speed. With Mazda’s practical, sporty, reliable cars, I think they could dominate a market of sporty economical cars. Look at the Miata and Mazda Sedans. They are slightly better than all other manufacturers in every way. I think if Mazda 6 builds a good sports car with good handling, at least 300 hp, weighing in under 3500 lbs, they could easily take business away from people who buy Golf R, Civic Si, Mustang, Camaro, Fiesta/Focus St. The fact that Mazda didn’t have a V6 engine from 2014 to 2016 is just so much wasted potential. Was it really that difficult for Mazda to build a 2.5 L sky active 4 cylinder that they couldn’t do a V6? The 2.5L Skyactive is basically an eco boost engine that they don’t sell for outrageous price like Ford. I think Mazda, being an orphan of Ford decided to focus on really good sporty reliable 4 cylinder cars and focus all their energy on that. And it shows. There is only one engine choice, but the car is put together really well. Maybe Mazda is afraid of trying something new, and not having everything perfect like they did in 2015. 2014 models had a few kinks. 2015 fixed most of them. 2016 had mostly bad fixes to non issues. I’m excited to see where mazda goes in 2017 line up. I think it will have lots of revisions, with lots of problems. By 2018 or 2019 they will probably have most of the kinks worked out and have a much stronger market presence by then.

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