Mazda Announces “Mobile Start” Smartphone Application

mazda announces quot mobile start quot smartphone application – DOC636915

There is no bigger feeling of being a bonehead than locking your keys in your car (if that’s even possible any more) or losing your car in a parking lot, but Mazda has created a new smartphone-enabled feature to bring a little more peace of mind to vehicle ownership. Using just about any smartphone from virtually anywhere, the Mazda Mobile Start app gives vehicle owners the ability to perform various tasks, including starting the car, locking or unlocking doors, locating the car using GPS or activating the panic alarm.

Priced at $500, Mazda Mobile Start is currently only available as a dealer-installed accessory on the 2016 Mazda6 and 2016 Mazda CX-5 (equipped with automatic transmissions), but Mazda said “it is expected that additional models will be added this year.” The first year of service is complimentary, and after that it will require a $65 annual subscription.

Of the three main remote functions, perhaps the coolest part of Mazda Mobile Start is the car-finder function that uses GPS and the smartphone camera to guide users to their vehicles. Unlike the standard dot on the map that most car locators use, Mazda’s system shows a live view image to track the vehicle and show exactly where it is. If you still can’t find it for some reason, the app can also turn on the panic alarm, which can obviously also be used as a security device.

For added comfort, users can remote start their car, and it uses previous HVAC settings to heat or cool the cabin. The engine runs for 30 minutes before automatically shutting off, and there is a timer built into the app to show how much time is left before the engine shuts off. Finally, the app allows a user to lock and unlock the car doors whether the keys got locked in the car of if he forgot to lock the doors.

Why it matters

Mazda Mobile Start is a helpful low-cost feature that gives users the added comfort, convenience and security to operate certain vehicle functions at the push of a button using a smartphone (or any internet-capable device).

Press Release

Mazda Mobile Start to Enhance Overall Driving Ownership

IRVINE, Calif. – Mazda North American Operations (MNAO) has announced the launch of Mazda Mobile Start, the only Smartphone Remote Engine Start system engineered and designed specifically for Mazda vehicles. Meeting all of Mazda’s exacting factory standards and specifications, Mazda Mobile Start can be purchased and installed at local authorized Mazda dealers.

“Mazda Mobile Start comes with more than just the features and functions of the app; it also comes with peace of mind,” said Trisha Quezada, manager, accessories, sales and marketing at MNAO. “Mazda Mobile Start was created with convenience and safety in mind to enhance the overall driving experience that matters so much to our customers.”

With Mazda Mobile Start, owners can conveniently control many of their car’s settings through their smartphone:

Engine Start

Mazda Mobile Start allows owners to start and stop their engine from virtually anywhere with a smartphone[i]. With the app, owners can start their engine and allow it to idle for up to 30 minutes at a time to preheat or cool the car. The app also features a timer to show how long the car has been running and how much longer it will run. Once the vehicle is started using the app, the settings last used on the climate control system and defroster will activate to help ensure the car will be heated and cooled when ready to go.

Door Lock and Panic Alarm

Mazda Mobile Start allows owners to check the door lock status and remotely lock or unlock doors[ii] leaving owners confident in knowing the car is securely locked. In addition, the panic alarm can be activated for increased security.

Carfinder

Carfinder uses the smartphone camera and GPS technology to help owners find their car with the built in map features. This feature will help locate Mazda Mobile Start equipped vehicles in large open parking areas[iii].

Included with the purchase of Mazda Mobile Start (MSRP $500) is a complimentary one-year subscription to the Mazda Mobile Start app, which is available in the iOS App Store and Google Play. Annual renewal for the service is $65. Mazda Mobile Start is currently compatible with the 2016 Mazda6 and 2016 Mazda CX-5 (automatic transmission only). It is expected that additional models will be added this year. Genuine Mazda Accessories purchased while a vehicle is still covered by the New Vehicle Limited Warranty are covered for the duration of the New Vehicle Limited Warranty or the Parts Warranty, whichever is longer. Visit www.mazdamobilestart.com for more information and for a list of compatible smartphones.

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