Mazda’ s 100th anniversary isn’t until 2020, but 2016 has turned out to be a year of celebration for the Japanese automaker as it commemorates reaching 1 million production units for the iconic MX-5 Miata.
It goes without saying that the MX-5 Miata is, without question, one of the most successful cars in the history of the automotive industry. In the 27 years that it’s been around, it’s won over 200 awards from all over the world, including the status of being the only car in history to win both World Car of the Year and World Design of the Year at the 2016 New York International Auto Show. It’s also considered the world’s best-selling two-seater sports car, a record certified by no less than the Guinness Book of World Records. Suffice it to say, the MX-5 Miata is a big deal. A really big deal.
That’s precisely why Mazda is pulling out all the stops to celebrate this momentous occasion and it’s doing so by giving the “One-Millionth MX-5” a global tour befitting its status. First up on the list is the car’s participation in the Flower Parade of the Hiroshima Flower Festival on May 3, 2016. From there, the sports car will be displayed in a number of fan events in Japan before making the trip across the Pacific Ocean to the US in September. Once it arrives on our soil, the One-Millionth MX-5 will continue making numerous stops before concluding its US tour at the Miatas at Mazda Raceway on October 1, 2016.
It’s unclear what Mazda’s plans are for the One-Millionth MX-5 once its global tour reaches a conclusion. A popular guess would be for the car to end up in Mazda’s museum or more improbably, though still likely, an auction house sometime in the future. Whatever the case may be, it’s a tremendous milestone for Mazda and certainly one worth celebrating.
Why it matters
Mazda Celebrates Production Of 1 Millionth MX-5 Miata
1 million Mazda MX-5 Miatas. That’s a huge number. It’s particularly more impressive when you consider that the two-door sports car isn’t, well, a four-door sedan. Or a minivan. Or a compact car. In other words, it’s not the type of car most people would normally buy. And yet, the MX-5 has managed to, once again, remind us why it’s been so popular for so long. It’s incredible, really, and worthy of all the praise and adulation it has received.
I can tell you from first-hand experience how special the MX-5 is. One of my uncles used to own a second-generation model he bought in the used car market back in 2002. Sure, it had some serious miles on it, but I still remember how awesome it was to be seen in one, especially when the top was down and we were driving in the city with our glasses on, looking cool as cool can be. Coming from where I’m from, if you had an MX-5 Miata, it was equivalent to having a Ferrari. People just stared at you, sometimes complementing the car without even knowing who was driving it. That was the kind of appeal the MX-5 had and, to this day, everytime I see someone rolling around in the fourth-gen version, I can’t help but remember the time when I was the one getting the complements. All because I was driving a second-hand 2001 MX-5.
It’s amazing to think how far the model has come ever since its debut in 1989. The accolades the MX-5 has received reads like a grocery list in preparation for Armageddon. It was hard to imagine then how successful the two-door sports car was going to be, but over time, it has proved to be as timeless as any car in automotive history. I’m glad that even for just few years, I was one of those people who had the pleasure of driving one of the 1 million MX-5s that have been built.
It may not have been a Ferrari, but for what it was worth, it was more than anything a Prancing Horse could have been to me.
So, congratulations to Mazda for a job well done on the MX-5. It’s a tremendous achievement, and one that shouldn’t be taken lightly. Who knows, 27 years from now, we might end up seeing the Two-Millionth MX-5 get built. Judging by how popular it continues to be, I wouldn’t be surprised if that ends up happening.
Mazda Motor Corporation announced today that production of the Mazda MX-5 Miata (Mazda Roadster in Japan) reached one million units on April 22, 2016. The milestone figure was achieved over 27 years, with mass-production of the MX-5 starting at Ujina Plant No. 1 in Hiroshima in April 1989.
“From the first generation through to today’s fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world,” said Masamichi Kogai, representative director, president and CEO, Mazda Corporation. “Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a ‘one-and-only’ brand they will choose again and again.”
One-Millionth Mazda MX-5 (Japanese specs, 1.5-liter soft-top)
As a way of expressing thanks to MX-5 fans and owners, the One-Millionth MX-5 will be displayed at fan events in Japan and around the world. The tour begins on May 3 at the Hiroshima Flower Festival where the car will participate in the Flower Parade.
The one-millionth will be in the U.S. in September, making stops around the country before its final destination at the annual “Miatas at Mazda Raceway” event on October 1-2. For those clubs interested in participating in a regional event in the U.S., please contact [email protected] More information will be available in the coming weeks.
The MX-5 is a symbol of Mazda’s car-making philosophy and tireless pursuit of driving pleasure. Since its debut in 1989, the model has consistently offered driving fun that can only be experienced in a lightweight sports car and won the admiration of people from various countries, cultures and age groups. The MX-5 is also critically acclaimed, with over 200 awards from around the globe to its name. The fourth-generation model released last year has won a string of awards, including 2015-2016 Car of the Year Japan, World Car of the Year and World Car Design of the Year 2016.
The MX-5 has held the Guinness World Record1 for the best-selling open-top two-seater sports car for many years. With the achievement of one million units of production, Mazda will now attempt to break its own record.