While most automakers are avoiding diesel engines in the U.S., Mazda is thinking differently.
As a result of Volkswagen’s massive diesel scandal, oil burners aren’t exactly at the top of the car shoppers’ lists these days. But Mazda believes there’s a gap to be filled left behind by the German automaker. According to a report in Nikkei Asian Review, the Japanese automaker will finally introduce its diesel engines to the North American market, having finally cleared U.S. environmental regulations.
Mazda is aiming to sell 50,000 diesel vehicles a year in the U.S., as it believes demand for diesel vehicles remains strong in the U.S. despite having a low market share. Although other automakers are turning to electrification, Volkswagen included, Mazda doesn’t plan on going that route for the time being.
Expect more details on Mazda’s diesel offerings to be announced at the 2016 L.A. Auto Show this week.