Mazda fears capacity constraints for new CX-3

Mazda hopes the CX-3‘s distinctive design, with its contoured sides, will win customers for its entry into the small SUV segment.

The Mazda CX-3’s responsive handling, distinctive design and segment-first equipment will help the model win customers in Europe’s increasingly crowded subcompact SUV sector, company executives said.

The CX-3 is the first model in its segment to offer a head-up display and LED headlights, said Mazda, which fears it might not be able to fully meet customer demand in Europe because of production capacity constraints.

“Our biggest challenge will be to make sure that we feed our sales network. The expected demand will be greater than our supply,” said Mazda Europe’s head of customer service, Jorgen Qvist Olesen.

Mazda expects European sales of 38,000 units a year for the CX-3, about a quarter of the model’s total production.

The CX-3 is longer and slightly taller than the Mazda2 on which it is based. It has an all-wheel-drive option, which is not common for small SUVs.

The CX-3 launches in Europe’s second-fastest-growing segment, which has become increasingly competitive in recent years with new entries such as the Renault Captur, Peugeot 2008, Fiat 500X and Opel/Vauxhall Mokka.

The CX-3 will become a new core model in Mazda’s global lineup slotted beneath the CX-5. It also will be sold in the U.S., Asia and Australia.

Fast facts

Engines: The CX-3 will be available in Europe with a 2.0-liter gasoline engine and a 1.5-liter diesel.

Connectivity: The CX-3’s connectivity system syncs with smartphones via Bluetooth or USB, allowing occupants to surf the Internet. It’s controlled through either a 7-inch touchscreen, a dial on the center console or voice commands.

The basics

Launch date: May (Europe)

Basic price: 17,990 euros (Germany)

Where built: Hiroshima, Japan

Annual production: 150,000 units

Platform: B

Lowest CO2 emissions: 105g/km

Main rivals: Nissan Juke, Renault Captur, Opel/Vauxhall Mokka

AUTOMOTIVE NEWS EUROPE E-MAGAZINE This story is from the current issue of the Automotive News Europe monthly e-magazine, which is also available to read on our iPhone and iPad apps.You can download the new issue as well as past issues by clicking here.

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