Mazda limits MX-5 Miata RF Launch Edition to 1,000 examples

Mazda limits MX-5 Miata RF Launch Edition to 1,000 examples

Mazda has detailed production plans for a limited number of MX-5 Miata RF Launch Edition roadsters.

The ‘retractable fastback’ variant was unveiled earlier this year in New York, introducing a stylish hardtop that automatically stows at the push of a button. Designers stretched the roofline further to the rear, mimicking a targa layout rather than simply placing a hard shell in the same space typically occupied by soft fabric.

Celebrating the RF’s arrival, the Launch Edition boasts an exclusive color combination with Machine Gray Metallic exterior paint, Auburn Nappa leather interior trim and a hand-painted black roof panel.

The package will initially be offered to a select group of Mazda’s “most loyal customers,” sending pre-order invites via e-mail. Production will be limited to just 1,000 units. If the company’s invite-only group does not buy each example, the deposit program will extend to the general public.

Buyers will only be able to choose one option, outfitting the MX-5 with either a six-speed manual or six-speed automatic transmission. Each vehicle will ship with a unique Torneau watch, designed to highlight the car.

“Rarely does any automaker have a vehicle that garners the sort of loyalty and enthusiasm MX-5 generates–something we don’t take lightly,” said Mazda North America senior VP Robert Davis.

The general public won’t have to wait long for the basic MX-5 RF, expected to arrive in US showrooms in the first quarter of 2017.

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