Mazda manages to score a good start for 2016, with increasing sales on the UK market and some good results, even if their range is starting to get old and needs some new models.
After making a start to the year with sales up 12 per cent year-on-year in the first five months, Mazda UK is forecasting that its volume will grow by six per cent in 2016. Total sales over the first five months of 2016 were 22,370, boosted by a record March that was the best single sales month in the company’s history.
In the key month of March Mazda UK sold more than 11,500 cars, beating the previous record of 11,450 set in September 2009 at the height of the scrappage scheme. The company recorded three consecutive years of 20 per cent growth taking sales from 26,200 in 2012 to 45,500 last year.
Mazda prediction for its 2016 sales
The forecast this year is for sales to top 48,000 with the multi-award winning all-new Mazda MX-5 and all-new Mazda CX-3 leading the charge. Allibon expects CX-3 sales to double to 5,250 units and MX-5 sales to grow by 1,700 over last year to top 4,700.
Following the global success of its new range, volumes of all of Mazda UK’s cars are constrained by capacity at Mazda Corporation’s worldwide factories. Global sales are 1.55 million and capacity is 1.7 million.